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- | MercadoLibre, Inc. (MELI) Inventory Worth, Quote, History & Information | + | PayPal's Pipe Dream Comes To MercadoLibre |
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- | With a view to higher help its advertisers, MercadoLibre used Google Analytics 360 to turn its first-social gathering information into tailor-made audience segments based mostly on shopper exercise and product pursuits. Using these segments, MercadoLibre set up programmatic guaranteed offers in Ad Supervisor 360 that corresponded with every of the outlined segments. Advertisers utilizing Google Display & Video 360 had been then in a position to negotiate desired impression volumes at a fixed cost per thousand impressions (CPM) to transact offers for every of their precedence segments. | + | With a purpose to better help its advertisers, MercadoLibre used Google Analytics 360 to show its first-celebration data into tailored viewers segments based mostly on shopper activity and product pursuits. Utilizing these segments, MercadoLibre set up programmatic guaranteed deals in Ad Manager 360 that corresponded with each of the defined segments. Advertisers utilizing Google Show & Video 360 have been then able to negotiate desired impression volumes at a hard and fast cost per thousand impressions (CPM) to transact offers for every of their precedence segments. |
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